Memory care at The Brookside Assisted Living Community

Alzheimer’s and Memory Care

A supportive, home-like atmosphere where physical and emotional needs are recognized and met.

The Rose Lane Memory Care Community is one of the region’s premier memory care centers.

We have worked hard to develop a model and philosophy at our memory support community in Freehold, NJ  that allows residents to live comfortably, actively, and as independently as possible. From accommodating dietary requirements, to creating specialized programming, to monitoring medications and helping with personal hygiene, Rose Lane at The Brookside provides care in a way that allows residents to maintain their independence whenever possible and their dignity always.

We understand the challenges that accompany Alzheimer’s disease and other memories issues—for both residents and their families—and have developed a caring memory support community that delivers care and support.

Advanced Memory Care Services

Rose Lane at The Brookside offers the ONLY Mild Cognitive Impairment (MCI) program in Monmouth County. We recognize that residents have different needs at different stages of the Alzheimer’s Disease process and thus have created two Rose Lane programs.

Our MCI program is for residents in the earlier stages of the disease that need additional support and structure, a small resident to caregiver ratio, and specialized programming to be successful day-to-day living.

Our Rose Lane Enhanced program was created to assist with ensuring a high quality of life for residents that have progressed in the disease process into the later stages. This program meets the specific needs for these residents in a safe and controlled environment. A program of activities, smaller staffing ratios, and specialized care is put into place to ensure our residents of our memory care centers are able to remain happy, comfortable, and living well in Rose Lane at The Brookside.

The Brookside Assisted Living Community

(732) 333-8424

93 Manalapan Ave Freehold, NJ 07728

Memory Care at The Brookside Assisted Living Community: Making the Most of Each Day

For residents suffering from memory issues, we offer a therapeutic program of special events, social interaction, recreation, household tasks and everyday living activities. The goal of these programs is simple—to instill a sense of achievement and normalcy for those requiring Alzheimer’s and memory care. With two distinctive program options, our memory care centers provide a level of care that progresses with the resident, allowing them to maintain a sense of continuity, while at the same time receiving care tailored to their specific needs.

Art, Photography & Music Programs

Our incredibly creative Rose Lane Program Director develops new programs regularly. We also look outside our company for innovative programs and adapt them for the assisted living environment. Music appreciation, guest musical entertainers, watercolor painting, and nature photography comprise a sample of our programs.


Researchers now say that regular exercise is associated with a reduced risk of developing Alzheimer’s disease and that it has a positive cognitive effect for those who are already exhibiting signs and symptoms associated with the disease. Exercise is a central component to our programs and varies from aerobic activity to endurance and strength building.

Social Opportunities

Research has shown that people with regular social ties are significantly less likely to demonstrate cognitive decline when compared to those who are lonely or isolated. Residents involved in discussion groups, environmental awareness, happy hour, board games, or a game of trivia will enjoy the company of their peers.


Opportunities for spiritual growth through music, religious services, scripture studies, and holy day celebrations are key pieces of our programming in Rose Lane.

Purposeful Design Features

In keeping with the latest research on environmental design for those with memory loss, our Rose Lane neighborhoods promote resident independence, well-being and functioning at their highest level. Unobtrusive security systems, natural sunlight, contrasting color schemes, outdoor walking gardens, and smaller scale design are some of the features of our community.

Everyday Living

Residents will regain independence and enhance their sense of purpose through accomplishing daily tasks such as washing and drying dishes, dusting, making beds, folding laundry, gardening and enjoying crafts and cooking.

Personal, Professional, Proactive Memory Care

At Rose Lane the mission is simple, to provide high-quality memory and Alzheimer’s care in a safe, nurturing environment. Our approach focuses on each resident as an individual, allowing residents and family to help us create a wellness plan with unique programming and services. Each resident and his or her family have access to a wide range of services, including:

Memory care at The Brookside Assisted Living Community

Comfortable Apartments

Our apartments are specifically designed for residents with memory impairments. With contrasting color schemes and simple layout and design to help promote independence. All amenities are easily accessible, and our staff is available to exceed your needs and expectations to ensure your comfort at all times.

Delicious Kosher Dining

Dining is an essential part of life and health. Food is not only necessary for nutrition, but is also an important opportunity for regular and ongoing social engagement. At Rose Lane, mealtimes are more successful and enjoyable in our cozy dining rooms featuring small dining room tables that help to encourage conversation and allow staff to offer cueing during dining, as needed. Our dining program offers kosher meals that are home-cooked for flavor and served home-style for comfort and convenience.

Personal Care & Wellness Services

We understand how to best provide personal care and medical services to people with Alzheimer’s and other forms of memory loss through our comprehensive training and various services. With 24-hour on-site personal care staff and licensed nurses providing personal care services, individualized wellness plans, to on-site medical services, residents and families get the care and support they need. 

Wellness & Support Services

  • Round the clock, on-site personal care staff
  • Personal care assistance for residents who may need help with daily routines such as dressing, bathing and grooming, escorts, and other tasks.
  • On-site registered nursing team 24/7
  • Individualized wellness service plans & regular health assessments
  • Scheduled transportation
  • Daily light housekeeping
  • Weekly housekeeping & linen service
  • Medication management program
  • Support groups
  • Specially trained staff
  • Secured environment
Personal Care and Wellness Services at The Brookside Assisted Living Community